Suite101 is happy to introduce Holly Buchanan as the Guest Writer for the Business and Finance section. Holly is the co-author of The Soccer Mom Myth, a book that draws upon Holly's extensive experience marketing to various female consumers, particularly in the online world. In an interview with Marketing/PR Feature Writer Patricia Faulhaber, Holly talks about how advertisers are missing out on some great opportunities by limiting their targets to the "soccer mom" group. She also shares some insights on how social media sites like Twitter can help these advertisers get a better sense of what women's lives look like, and how diverse this audience acutally is. Be sure to check out her article to find out how Holly manages to figure out what women want, and how to get them to want it!

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